Shady is Principal Consultancy’s lead when it comes to innovative thinking and problem solving; he is the technology expert whose job it is to find the right solution and implement it.
Born in Lebanon in 1975, Shady hails from a family of creatives – which might explain his specialization in Communication Arts, but not his interest in Computer Engineering; he is after all, quite technical. His media experience spans over 23 years covering an array of functions including photographer, cameraman, video editor, producer, and director for names such as Rotana TV, H&C Leo Burnett, MBN, ARTV and MTV.
He is part of the team that started Rotana TV, before moving to Washington DC to launch the Middle East Broadcasting TV network (MBN) where he assumed the role of director/producer for a variety of shows. Ten years down the line, Shady moved to Qatar to launch ARTV alongside a team of professionals and head the Outsourcing and Commissioning Division; a 7-year position that would help solidify his negotiation skills, and propel him into the wider world of project and budget management.
Moreover, Shady is the founder of the KNGRO mobile app, a US-based company and worldwide community connecting travelers and shoppers, as well as PressME, a gaming and entertainment application he founded in 2019.
Principal Consultancy was born in 2020, out of a desire to share decades of experience in the media, marketing and digital world. Shady is a talented production and communication expert who has been in the business for a fairly long time. He has executed and supervised production in over 24 countries and 15 American states, providing him with a panoramic vision as to how various cultures thrive in media, and how work is conducted across the world. He is a technology fanatic who not only follows the latest trends, but who adapts quickly and to every little change.
